Fractional Head of Video · Austin, TX
You want more video. But how?
I'm a Fractional Head of Video. My team and I will build and run your company's video program from scratch: strategy, ideas, scripts, filming, on-camera coaching for the leadership team, editing, and getting it seen. You get a steady stream of videos that actually drive results, without the full-time headcount.
We do the work. You look awesome.
Sound familiar?
Video keeps sliding to next quarter
You've got a product people love and a team full of real expertise. But video never quite happens. Maybe you tried it once: a polished CEO video that cost thousands of dollars, but didn't get seen. An agency hands you one shiny asset and disappears, and a full-time video hire is a big bet.
Meanwhile, your competitors are showing up in your customers' feeds every day.
Why video? Why now?
Your customers are already watching
Source: Wyzowl, Video Marketing Statistics 2026.
What you get
A head of video, plus the crew to deliver
Strategy that starts with your data
We start with your business goals and add data from your sales, marketing, and customer service teams to chart the path forward.
Ideas nobody else would think of
My creative method, the Puppy Sharkcano Superhero Theorem (PSST), will teach your team how to generate ideas for videos that people actually share.
Leaders who are great on camera
I coach your executive team to sound natural on camera, not like they're reading a hostage statement.
A writers' room and a crew
My team writes, films and edits. iPhones and good lighting for speed, or a full camera crew when the moment calls for it.
Distribution and reporting
Videos go out on schedule on YouTube, LinkedIn, Instagram, or wherever your buyers are, and you see exactly what results they're driving.
All of the work, none of the worry
We handle everything, so video stops living on your to-do list and starts getting done. You'll walk into your next leadership meeting with real results – get ready for the compliments!
Why we can keep up
A full day of editing, done in about an hour
I built my own production system that cuts a full day of editing down to about an hour. It's how I publish up to 5 videos a day on my own channels, and it's why your program can show up consistently without a big team or a big budget.
More videos = more data about what's working and more chances to succeed. That's why we use AI to automate the repetitive parts of the process – so human creativity can take center stage.
What we don't make: AI slop
Low-quality video that looks like AI made it makes your customers wonder: if they'll cut corners on marketing, will they do it on product too?
Sources: Klaviyo, 2026 AI Consumer Trends (8,000 consumers); Wyzowl, Video Marketing Statistics 2026.
Proof
Video that earns its keep
Clients include Vrbo, Phrasee, Politisit, OneUnityProject.org, Texas Freedom Network, Girl Guitar, and more. See the work →
How it works
From first call to a steady stream of video
- Book a call
Intro call (free, 30 minutes)
We talk about where video fits in your goals. If I'm not the right fit, I'll tell you. Setup (first 30 days)
A deep dive into your data, a video strategy, branded video templates, on-camera coaching for your leaders, and your first batch of videos.Your monthly program
My team and I run it: new videos every month, published and measured, with a clear report on what's working.
Not ready for a full program? Start smaller with Pile o' Content or a PSST Idea Workshop. See all pricing →
Let's make video the easy part
A free 30-minute intro call. We'll talk about where video fits in your goals, and I'll tell you honestly whether I can help.